How to Market with Postcards

Associated with both nostalgia and modern flair, postcards are an excellent way to communicate with your clients. With their catchy appearance, post cards can help you to generate new sales leads and reach new clients. Here is a look at some of the ways that marketing postcards can work for you.
Have a Good Mailing List
One of the most important elements of a mailing campaign is ensuring that your postcards get to your target market. Look for mailing lists with prospects who would be interested in your offer. This includes customers of non-competing businesses in your market, customers who read magazines with information about your market, or even customers who have contacted you previously.
Be Friendly
Your postcard should not look like a magazine ad, but instead like a message a friend would send. This will cause your customer to have a positive reaction to the card. Personalizing the card can also help it to feel more personal.
Don't Close the Sale
There is not enough room on your postcard to try and close a sale. Instead, the aim of the postcard should be to try and get customers to contact you for more information. Go over the major benefits that you offer, and don't forget to include the information that your customer will need to be able to contact you. Make sure you include phone numbers, websites, addresses, and other important information.
Stick to the Point
Unlike letters, postcards are ready to read from the moment that a potential customer picks them up. Keep the message short, to the point, and interesting. The prospect should be able to get the message of the postcard is a short glance. If the verbiage is so lengthy they have to sit down to digest the information, then there is a good chance that they won't.
Spend the Money for First Class
Postcards are inexpensive to mail in the first place, and it only costs a few cents more to send them first class. This means that you will get all the benefits of first class mail, as well as a higher likelihood of replies.
Time it Right
Because of no mail delivery on Sundays, Mondays tend to have the biggest mail deliveries. Avoid sending your postcards so that they arrive on Monday, as they are more likely to be overlooked when the recipient is flipping through the other mail that was delivered. Instead, aim to have them delivered on a Tuesday or a Wednesday, which usually have the lightest amounts of mail.
Go Professional
Having a great postcard for marketing doesn't have to cost you a lot of money. A commercial printer can print a great design for you at just a few cents per card. You will simply have to choose the design and layout that you like best, add your information, and the printer can have a professional looking card sent out to you. Make sure that the layout, graphics, and colors that you choose are complimentary to your business and branding strategy. Postcards should be eye-catching but easy to read.
Postcards can be a great marketing tool when they are used properly. Use the above tips, and you will be able to reach more customers than ever before - without breaking your budget!
About the Author
Make sure your postcards create the best impression for your company. Learn about PsPrint’s postcard printing and printing services that can help you leverage your marketing investments for maximum returns.